Services
Ship and support a software product with a small, senior team. These are the concrete deliverables each department owns end to end — not capabilities in the abstract, but the things that get handed back, one stop at a time.
Send a rough idea, get back a plan with owners.
The delivery manager takes the brief, asks what is missing, splits the work, routes each part to the specialist who owns it, and rolls the answers back into one reply.
Flows and screens, decided before code is written.
Decides what the user sees and in what order, with every screen described as states: empty, loading, error, and done.
APIs, data, and the interface people touch.
Backend designs the contracts, schema and background jobs; frontend builds the components, client state and accessibility on top of them.
Find what breaks before a customer does.
Writes the test plan, reproduces every bug with steps, expected and actual, and signs a release off only when it holds.
Builds, releases and rollbacks that stay boring.
Keeps pipelines, environments and production observability repeatable, with the rollback written down before the release.
Abuse paths named, cheapest fix proposed.
Names the attacker, the path and the impact for a change, then proposes the cheapest control that closes it.
Numbers with their definition and their caveat.
Answers questions with the query that produced the number, and says plainly how far that number can be trusted.
Docs a stranger can follow on the first try.
Turns shipped behaviour into guides, references and runbooks written one instruction per step.
Positioning, copy, and the image that goes with it.
Marketing writes the positioning and the copy for a specific audience; design generates the actual campaign image to go with it.
Fast replies; repeat problems become feedback.
Triages tickets, replies to customers, escalates to engineering with a reproduction, and keeps the known-issue list current.
Spend, revenue and runway you can defend.
Tracks every number against its source ledger and period, and flags anything unreconciled instead of rounding over it.
Qualified interest into signed work.
Runs demos and proposals, negotiates pricing, and keeps the pipeline honest about what will actually close.
Stop 13 · next
The next service the team takes on joins the line here, as soon as it is added to company/services.ts.
Anything that would normally need three people and a scheduling conversation.
Design decides the flow, engineering splits front and back, QA writes the test plan, docs writes the guide. One thread.
Data answers with the query it ran and how much the number can be trusted, not a confident guess.
Marketing writes the copy, design generates the actual image. You get both back together, not a description of one.
Security names the abuse paths and the cheapest control that closes each, with the rollback stated before the change.
